Image Analysis

Image one - The Uncle Sam Range' (1876) advertising image by Shumacher & Ettlinger, New york



Image two - Poster by Saville Lumley (1915)



The illustration in both of these images are very different from each other. Image one has more depth, but has a more cartoon-like and unrealistic feel to it, whereas image two is has a more realistic tone to it as it's just a man sat there with his children rather than a man is having dinner with a man that's been made to look like Earth and an eagle.

The colours of the two images are very different aswell. Image one has a lot of red, white and blue, which is the colours of the american flag and image two has a very dull and pale colour scheme. Even though both these images are these images are different in colour scheme they are very similar. This is because of the what they are trying to sell to the audience. Image one is trying to get you to buy their ovens, so they are using this colour scheme to let the audience know that only a true patriot of their country would buy one of these ovens for their home. The second image is not really selling anything but it's selling the feeling of guilt, the guilt of how you would feel if you did not join in with the war and help out your fellow country men. But both the images are also trying to sell a life style. People in the U.S would have seem image one and would have wanted what they saw, hot food on the table and a slave to make it. People in the U.K would have seen image two and thought they would have not wanted to be a man who would have not been able to answer his daughter if she asked him this question, and a patriotic English man who went to war would have been able to tell his daughter what happened.

The font used in both these images are very different. Image one has a very patriotic font on the floor. They have used the font you would see in an old Saloon when cowboys would go to get their drink on. The font in image two doesn't really seem to have any relevance to the image but the underlined 'you' is important as it is pointing at the person who is looking at it and will make them feel so bad for not joining the army and not going to war.